Maryland Institute College of Art

At a time when many colleges have abandoned expensive viewbooks for the web experience, MICA recognizes that it has an audience that still values the pleasure of holding a book in their hands. With each viewbook, our challenge has been to elevate the college admissions catalog to a higher level. We want to create a book that does not just show art, it is art.

Smart - Undergraduate Prospectus 2010

Undergraduate Prospectus 2007-2009

“This beautifully designed brochure takes the form of school and institutional promotional publications to a higher level. The clean, spirited graphics are appropriately strong and refreshing. This piece definitely makes MICA look like THE place to study art. The whole category of school publications design has improved in recent years, but this delightful piece completely defies the general conservatism of the gestalt.”
— Paula Sher, Pentagram NY, judge Mohawk Show